Julia : "we face the same problem… baseball is dying. You've seen the demographics. Anyone under the age of 20 would rather watch e-sports than a baseball game. But I was able to increase attendance in Scranton Wilkes-Barre by 60%. How? 'Cause I know there's one inescapable fact about baseball. It's fun to go see a game. Maybe boring as shit to watch on TV, fade into the background on the radio, but in person... it's like the goddamn circus came to town. Except without all the elephant torture."
Mr. Benjamin - What's with all the phones?
Julia - Augmented reality. Future of live entertainment. A composite between the real world and the digital world. Right now they're all playing a game called "Beasts of Bedlam." They're using their phones to battle and capture monsters. So I partnered with the creators and made the stadium a realm of rare creatures. Video games on your phone.
Mr. Benjamin - My fat grandson plays those all the time, but what's that have to do with baseball? You promised me fans for life. This... this is a gimmick.
(…)
Mr. Benjamin - Why are they all going crazy?
Julia - 'Cause we just made the game real to them. This'll be their favorite memory of favorite their thing, and they'll be forever drawn to Tampa to see if we're as fun as they remember. Nostalgia. It's the most powerful drug there is.
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