Fin juin, j'ai publié deux billets sur le rapport "Global Sports Media Consumption" de Kantar Media Sport et TV Sports Markets (Les modalités de consommation du spectacle sportif : le fan digital existe ! et La digitalisation de la consommation de sport). Sur le site d'Adweek, j'ai repéré une infographie tirée des données du rapports.
Ici sont repris les principaux enseignements du rapports :
"For sports fans, nothing beats the big screen, with 94 percent of fans watching sports on TV. However, digital media are gaining in popularity. Sixty three percent of fans went online for sports content, up from 56 percent two years ago. Mobile usage jumped too, to 35 percent from 21 percent. Meanwhile, the use of traditional media like TV and print have declined. However, the dollars aren't necessarily following the shift in consumption: only 9 percent of fans have paid to watch content online, and only slightly more (11 percent) say they're willing to do so."
a good phenomenon to some extent
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