Dans le 4ème épisode de la 7ème saison de Mad Men (The Monolith, référence explicite à 2001), Don tente de reprendre ses marques dans l'agence qui installe un IBM 360 à l'endroit même dédié aux créatifs. Imaginez le monolithe calculateur et déshumanisé à la place de l'imagination et de l'émotion. "It's not symbolic" rassure Harry Crane pour désamorcer le débat homme vs. machine amorcé par Don Draper. S'ensuit l'échange suivant entre Don et Llyod, l'installateur de l'ordinateur.
- Llyod : These machines can be a metaphor for whatever's on people's minds.
- Don : Because they're afraid of computers?
- Llyod : Yes. This machine is frightening to people, but it's made by people.
- Don : And people aren't frightening?
- Llyod : It's not that. It's more of a cosmic disturbance. This machine is intimidating because it contains infinite quantities of information, and that's threatening, because human existence is finite. But isn't it godlike that we've mastered the infinite? The IBM 360 can count more stars in a day than we can in a lifetime.
- Don: But what man laid on his back counting stars and thought about a number?
- Llyod: : He probably thought about going to the moon.
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