samedi 21 novembre 2015

[sérigital] South Park (S19E08) Sponsored Content



poursuite du recensement des représentations de nos quotidiens numériques dans les séries TV. South Park est une nouvelle fois à l'honneur (relire le dernier billet). Stephen découvre le journal de l'école. Il se réjouit d'accéder à un contenu pertinent non perverti par des liens hypertextes, des fenêtres surgissantes, des diaporama ou du contenu sponsorisé (qui existe aussi sur le print : coucou le Figaro et Asics!). 
"Do you know how long its been since I was able to just sit back and read the news? I got so used to getting news off the Internet, but I feel like I'm always trying to chase the news, somehow. It's like I'm in a black void trying to reach the news story. But then the next thing I know, I'm reading and ad for GEICO, so I click out of that and try to read the news story, but it's not a news story, it's a slide show, and I'm looking at the worst celebrity plastic-surgery jobs ever. So, of course, I want to see the next slide of plastic surgery gone wrong, so I hit the arrow. But then the arrow wasn't the arrow for the next slide, it was to take me for an ad for face cream. Aah! I wanted to get a news story, but I'm reading about face cream, and I try to click out of it, but the ad is following me. It's... It's following me all over the screen! No! So, I click on the "close" button, but it wasn't a "close" button, it was another slide show. And I just want to know what's happening in the Middle East, but instead, I'm looking at the top 10 scariest movies of all time. And that's not the arrow for the next slide, it's for another ad! Aah! But this... This is just news. And I don't get lost in all the bullshit."

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