mardi 13 décembre 2016

[Entretien] Look Who's Tweeting : Ann Pegoraro (@SportMgmtProf)

Suite des entretiens sur l'usage de Twitter par les universitaires. Ann Pegoraro est professeur associée à l'Université Laurentienne (Ontario, Canada). Elle mène un travail de recherche déterminant sur sports & médias. Elle a joué un rôle précurseur dans la recherche consacrée à l'usage de Twitter dans le sport notamment avec l'article "Look Who’s Talking—Athletes on Twitter: A Case Study" paru en 2010 dans l'International Journal of Sport Communication. En français, elle a participé à un article publié dans la Revue Européenne de Management du Sport de juin 2016. Je lui ai demandé comment est-ce qu'elle utilise Twitter. 

Let's move on with a new interview dedicated to Twitter use by academics. Ann Pegoraro is the Director of the Institute for Sport Marketing (ISM) at Laurentian University (Ontario, Canada). Her research deals with Sports & Media. She played a precursory role in Twitter Studies in sport in particular with the article "Look Who's Talking - Athletes on Twitter: A Case Study" published in 2010 in International Journal of Sport Communication. In French, her she participated in an article published in the Revue Européenne de Management du Sport dated June, 2016. I asked her how she uses Twitter.

Ann, you have been on twitter since July 2011. Do you remember how it started?  
Well I actually started an account for our sport management program in 2009 and mostly used this account to learn more about Twitter before I started my own personal account. I switched to my personal account as a transition from being the program Director back to a full academic role and my goal for Twitter at that point was to build a network of researchers and sport business professionals that would inform my academic role – both teaching and research. While these remain the primary goals, I have also started to see Twitter as a personal brand building tool. 

You have generated more than 20 900 tweets and you’re followed by 1543 followers. What kind of user are you? I mean, what do your prefer? Sharing content ? Interacting? Getting information? Retweeting ...
Good question – I think I participate on Twitter several ways. I try to share content (either through Retweeting, sharing, or creating) that I think is useful to my followers and to myself. I also interact with my Twitter friends on a more personal/fun basis as I see this as a form of entertainment and communication with individuals who are geographically disperse. I also spend about 30 minutes each morning getting news and information from Twitter to help inform my day. 

I saw you put more than 20 400 likes ! that’s pretty impressive ! isn’t ? 
That is a lot – maybe I need to stop liking so many things J Actually my use of “like” on Twitter has shifted. Originally I used it as a way to curate content that I wanted to look at again. But I think that it has evolved and now I used it to show my interest/support of content and of Twitter friends. So hence, the number of likes has climbed considerably. 

Did Twitter help you to enlarge your network in the academic field? You’re pretty famous for you Twitter Studies, so would you say that twitter can help to be better known on a global scale? 
Not convinced I am famous, but thanks for the compliment. Twitter has played a big role in enlarging my network in the academic world. I am at a small institution in Canada, and am one of the few social media in sport researchers in the country (although that number is growing) so Twitter helped me build a network across the world of individuals who do similar research and/or do complementary research. I have actually meet other researchers through Twitter, conceived a paper, and only meet up in person at a conference or through Skype – so it has really expanded my network and my research production and interests. So yes Twitter has helped me get better known internationally, it has helped me get invited to do keynotes and research projects in other countries. Who knows, maybe it will get me invited to Université of Caen Normandie!

Has Twitter changed the way you run a class or the way you interact with students ? 
Twitter has definitely changed how I interact with students. I am able to share content on Twitter and also get to know my students a bit more informally. I have celebrate when they do great things in their studies and support them outside of the classroom. In terms of classes, Twitter plays a significant role in my Social Media and Sport Class – I share content for the class and most of the students follow me to get updates. 
You wrote : "What has made Twitter so disruptive as a new communication medium is that it did not start with a clear purpose » (Communication & Sport, 2014). Do you recognize some benefits you were not aware of as you had just started? 
When Twitter first started, I think it was primarily a short text based communication tool. It has evolved into more of a media broadcast platform that can host video and even live streams of sport and events now. The evolution of Twitter has allowed me to share more visual content, to consume news and sport differently, and I think it has ‘disrupted’ how we communicate in many ways. 

After almost 4 years on Twitter, would you say it has radically changed the way you work? 
Yes I would – I spend time on Twitter checking on news and checking in with friends everyday. When the idea surfaces that Twitter might “die” or change even more, I am apprehensive as it plays an important role in my work everyday. I also get a lot of research ideas from Twitter – so yes my work life has shifted radically with Twitter. 

You follow 1378 accounts. Which ones do you prefer? Which ones could you recommend? 
Well I follow so many….but let me share a few that I look at daily.
In terms of what is happening in sport & technology - @SportTechie is a great news resource for that. And Mark Burns @MarkJBurns88 who now writes for this site is a great follow for Sport Business news. And also - Front Office Sports @frntofficesport does some great summaries of new social media content. 
Other individuals I follow (Besides Boris Helleu @bhelleu):
Tariq Ahmad @tariq_ahmad who started #SMSportsChat on Thursdays at 9pm EST
Jessica Smith @warjesseagle who works in social for Under Armour but does a great job of analyzing what is new in social media and sport
Neil Horowitz @njh287 also provides great social media and sports content
Out of Australia, I follow Sean Callanan @seancallanan who runs the @SportsGeek podcast
There are so many great accounts now….the key is to take a look at who some of the top accounts follow and look for individuals or organizations that share great content. 

Finally, are you involved on other social media with an academic purpose? 
Well social media has so many different meanings. I usually keep my Facebook account to friends and family although I have started to let some international colleagues in as it is a great way to stay in content and get to know each other more personally. I use social media that is designed for research – and Research Gate which both allow you to create academic profiles – and list publications and share them. I also use LinkedIn but not as well as I should. I do have an Instagram account, but that is definitely more personal and I am not a heavy user. Snapchat, well I have looked at it, but not a user at this point. I also use What’s App to keep in touch with international colleagues and have joined a great Sport Business community on Slack that Sean Callanan runs where individuals share thoughts/news etc.

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